What is Sunrise 2027?

Sunrise 2027 is a global movement led by GS1 to enable 2D barcodes to be scanned at point-of-sale (POS) systems worldwide. Unlike the traditional 12-digit UPC that only identifies a product, 2D barcodes can store exponentially more information, including:

Traceability Data: Batch and lot numbers, expiration dates, and serial numbers.
Regulatory Compliance: Support for food safety mandates like FSMA 204.
Consumer Engagement: Direct links to web content, sustainability stories, and digital coupons via the GS1 Digital Link.

Why Digital Printing is Critical

Sunrise 2027 is more than just a change in barcode shape; it is a shift from static to dynamic data. Under the old 1D system, barcodes were often "pre-printed" because the information never changed. However, the 2D barcodes required for Sunrise 2027 are designed to carry variable data—real-time information that changes with every batch, shift, or even every individual package. Printing must now take place directly on the production floor during the packaging process.

Comparison of a Traditional 1D Linear Barcode and a Sunrise 2027 Compliant 2D Barcode

Engineered for Sunrise 2027: The BELL-MARK Advantage

BELL-MARK Digital Printers offer the most comprehensive solution to solve this challenge by providing key benefits required for Sunrise 2027 plus additional features to future-proof your packaging operation.

Real-Time Data Encoding

BELL-MARK Digital Printers seamlessly integrate real-time data directly into the 2D barcode during the packaging process. This on-the-fly encoding ensures that every individual unit carries the precise, live data required for modern traceability.

Waste Reduction

By printing on-demand, you eliminate the risk of obsolete, pre-printed packaging inventory when regulations or batch details change, ensuring your operation is as sustainable as it is compliant.

Code Precision and Integrity

The transition to 2D barcodes require a leap in printing precision; the density of a QR code leaves no room for error. BELL-MARK's Advanced Digital Printers guarantee high-contrast, high-resolution print quality, eliminating the risk of unreadable data and costly retail rejections.

Regulatory Future-Proofing

In an era of tightening food safety and traceability laws, the ability to generate unique, unit-level data in real-time is no longer optional. BELL-MARK's digital printing technology transforms this legal necessity into a competitive edge, ensuring you are prepared for both current and future regulatory shifts.

Which BELL-MARK Printer is best for you?

Choosing the right printing technology is the final step in ensuring your production line is ready for the 2D revolution. In the food industry, where high-speed throughput, washdown environments, and variable data like "Best By" dates are standard, BELL-MARK provides a specialized range of digital solutions designed to deliver the high-contrast, variable data required for Sunrise 2027 while standing up to the rigorous demands of food production and safety protocols.

EasyPrint

Thermal Transfer Technology

The Robust Solution for High-Speed Flexible Packaging. The EasyPrint series uses Thermal Transfer Technology engineered specifically for the most demanding flexible web applications. EasyPrint printers use a heated printhead to fuse resin or wax ribbon directly onto the film, creating a bond that is incredibly resistant to smudging and chemicals and works well in cold environments. Multiple models are available with options for both continuous and intermittent motion printing, multi-lane printing, and optional washdown protection.

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Best For:

VFFS (Vertical Form, Fill, Seal): EasyPrint's continuous motion printing makes it an excellent choice for vertical baggers. Plus, the compact form of the EasyPrint cube printers make it easy to fit into tight spaces required for vertical bagging operations.
Multi-lane Printing: The EasyPrint MLP uses a traversing print head that can print multiple lanes across the web, making it an excellent choice for printing on stick-packs and other multi-lane packaging formats.
Washdown Applications: All EasyPrint models are offered with optional IP67-rated protection to protect the printer in harsh environments and during washdown procedures required in food packaging applications.

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Click here to learn more about the entire line of EasyPrint Thermal Transfer Printers

InteliJet TS

Thermal Inkjet Technology

The Gold Standard for Versatility and Maintenance-Free Coding. The InteliJet TS series is designed for food manufacturers who need high-resolution 600 DPI printing without the headaches of constant maintenance. It is a "plug-and-play" solution for adding variable 2D data to existing lines that uses an ink cartridge system which provides a new print head with each cartridge, resulting in consistent print quality that is easy to maintain.

The InteliJet TS printhead includes optional IP67-rated protection for harsh environments and washdown procedures and is available in multiple configurations for specific applications.

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InteliJet TS for Semi-Automatic Bag Loaders

Fully integrated system for bag loaders with a user-friendly design that provides quick operational speeds without impeding user operation.

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InteliJet TSi

A low-cost off-the-shelf solution that provides a high-quality TS print head and everything required to easily install yourself. Easily bolt on to any existing packaging machine and be running production within minutes.

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InteliJet TSC Carton Coder

4 TS print heads integrated into a single off-the-shelf system for case coding with up to 2 inches of print width available and inks specifically designed for printing on corrugated materials.

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InteliJet TSP Multi-Track Inkjet System

A multi print head solution, with an expandable design for printing up to 20 individual lanes at once. The TSP features no moving parts and offers the same low-maintenance cartridge-based design, perfect for printing sachets and stickpacks.

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Horizontal Form, Fill, Seal

Labeler

TSC Case Coder

Tray Sealer

Semi-Automatic Bag Loader

Flow Wrapper

Offline Feeder

Solutions for Every Application

Our thermal inkjet products are designed specifically to fit your unique packaging application. The InteliJet TS can easily integrate with a wide variety of converting machines, including:

Top Web & Bottom Web Horizontal Form, Fill, Seal
Vertical Form, Fill, Seal
Continuous Flow Wrappers
Case Sealers
Box Erectors
Labelers
Tray Sealers
Horizontal & Rotary Pouch Machines
Rotary Thermoformers
Conveyors & Offline Feeders
Semi & Fully Automatic Bag Loaders

Click here to learn more about the line of InteliJet TS Thermal Inkjet Printers

InteliJet LPc

Thermal Inkjet 4.0 Technology

The Next-Gen Powerhouse for High-Throughput Case Coding. The InteliJet LPc represents the latest evolution in BELL-MARK's thermal inkjet lineup, utilizing advance TIJ 4.0 technology. The LPc provides the most cost-effective solution for printing on porous materials, with ultra-fast print speeds, incredible print quality, and a large ink reservoir that reduces downtime significantly.

1200 DPI Print Quality
Print Speeds over 730 m/min
22mm print head width (up to 88mm with 4 stitched print heads)
7mm Throw Distance
Integrated Ink System with a large 775mL ink reservoir
Touchscreen HMI with built-in label creation software
3.5 - 4x cost reduction compared to TIJ 2.5

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InteliJet LPc printing on multiple sides at once

LPc Components

High-Capacity Bulk Ink Reservoir (775mL)

Unlike standard TIJ printers that rely on small, expensive disposable cartridges, the InteliJet LPc uses a large 775mL bulk ink reservoir, ensuring minimal downtime and eliminating the need for constant cartridge changing.

Print Controller with Integrated Ink System

The print controller serves as the "brain" and "heart" of the LPc. It features a compact industrial housing (15” x 10” x 9.5”) that includes integrated ink docking stations and system monitoring.

TIJ 4.0 Print Heads

The LPc uses advanced TIJ 4.0 Technology with a native 22mm (7/8") print width, that can handle large barcodes without the need for stitching. Up to 4 print heads can be stitched together for 88mm print width or kept separate to print on multiple sides of a case at the same time with a single system.

Advanced HMI Touchscreen

The system is operated via a large, 11.6", full-color touchscreen HMI running BELL-MARK's Vega Label Creation Software, allowing users to modify and manage print files directly from the machine. It supports advanced connectivity to pull data directly from your host database and features an on-board help system with tutorial videos to guide you through maintenance and troubleshooting.

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InteliJet HD

Piezo Inkjet Technology

Full Color CMYK with Lowest Total Cost of Ownership The InteliJet HD serves as the ultimate high-definition printing solution for Sunrise 2027. This Piezo Drop-on-Demand system is engineered to handle the complex requirements of 2D barcodes by delivering native 600 DPI print resolution, ensuring every barcodes maintains the sharp contrast and precise detail necessary for retail scannability. The InteliJet HD provides the lowest total cost of ownership with reduced consumable expenses compared to traditional cartridge based inkjet systems and a new automated maintenance system that can clean and maintain the print heads at the push of a button.

Print entire packages on-demand including all variable data, directly on to almost any surface with UV-cured or water-based inks. The HD is available in 4 unique models, each custom-designed for specific applications to deliver maximum performance:

Continuous Motion Offline Printing System
Reel-to-Reel System
Servo Web Advance System
Traversing System

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InteliJet HD off-line

Designed for offline printing applications, the InteliJet HD off-line uses continuous motion printing operation to print on products as they pass by on a conveyor. It is the ideal solution for premade pouches, lid stock, bags, empty chipboard boxes and unformed cartons. With applications spanning over 1,000mm wide, the InteliJet HD off-line can accomodate a wide range of different products.

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InteliJet HD 3r Reel-to-Reel System

Unparalleled Print Control. The HD 3r Reel-to-Reel Printer is a standalone system for printing entire rolls of material offline. The system features a precision-driven unwind and rewind architecture, utilizing advanced tension control to ensure printing perfection, and tight, evenly wound rolls. Preprint your rolls of material or adhesive-backed labels and reduce lead times from weeks to mere minutes.

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InteliJet HD 3s Servo Web Advance System

Extreme Versatility. The HD 3s is our most versatile printing solution. It utilizes stationary print heads with an intelligent servo motor that isolates the web from the packaging machine which provides close-loop positioning for incredibly accurate print registration, perfect for 2D barcodes that leave no room for error.

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InteliJet HD traverse

Multi-Lane Efficiency. The HD traverse utilizes an integrated traversing system that carries the printheads across the width of the web material, printing while the web is stationary. It's perfect for applications with a wide web that need multiple lanes printed across the web, with applications ranging over 600mm in web width.

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Preparing for GS1 Sunrise 2027

The Future of Smart Packaging

What is Sunrise 2027?

Why Digital Printing is Critical